Conceptualization, logo development and supporting marketing materials for Gabe’s app game, Pick & Win. I led the development of the game’s aesthetic and worked in conjunction with the UX team to ensure usability on the back-end. A cross-department collaboration in partnership with external animation vendors, the game garnered excitement among the Gabe’s users and facilitated $3M in sales.
Additional samples of creative work for Gabe’s Stores & Old Time Pottery, appearing across 160 stores and to an email list serving 1.7 million subscribers.
Implementation and creation of the in-house tote bag program, with $978K in 2024 YTD sales. Led the entire program working seamlessly with international vendors to create over 1 Million bags sold.
